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City of Salinas·California

Request for Proposals Financial Empowerment Center Service Provider for the City of Salinas

Closes 4/22/2026$250k – $500kRequest for Proposal
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Description

The City of Salinas seeks a qualified 501(c)(3) nonprofit (or governmental entity) to operate its Financial Empowerment Center (FEC), providing free, bilingual one‑on‑one financial counseling to low‑ and moderate‑income residents. The provider must recruit, train, and supervise certified counselors, collect and report data via the FECBOT system, and partner with local agencies for outreach and integrated services. The contract runs for an expected two‑year term, with performance benchmarks for client sessions and outcomes, and the provider must fund staff salaries and related operating costs. • Hire and manage at least two full‑time certified financial counselors and a full‑time program manager. • Deliver confidential, 30‑minute (or longer) counseling in English and Spanish, both in‑person and remotely. • Use the mandated FECBOT database for data entry, tracking, and reporting to the City and the CFE Fund. • Participate in community outreach, marketing, and partnership development with housing, workforce, and social service agencies. • Meet Year 1 session targets of 400‑500 per counselor and Year 2 targets of 600‑700 per counselor, with documented outcomes.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Denise Ledezma

[email protected]

(831) 758-4241

Key dates

Opened
3/11/2026
Questions due
4/15/2026
Closes
4/22/2026
Duration
2 years

Last updated

Details

Type
Request for Proposal
Industry
Social Services
NAICS
541611

Budget estimate

$250,000 – $500,000

The budget template indicates provider‑funded salaries (Program Manager $60‑$75k, at least two counselors $45‑$55k each) plus marketing, training, space, utilities, credit‑report pulls, events, client incentives, and indirect costs. Summing these line items suggests a total contract value in the range of roughly $250,000 to $500,000 for the two‑year period, depending on the number of counselors hired and the extent of in‑kind contributions.

AI estimate from the solicitation

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