CEP for Media 988

This solicitation seeks a single‑source, lump‑sum contractor to design, produce, and manage a five‑year statewide public‑awareness campaign for Montana’s 988 mental‑health crisis lifeline. The effort includes strategic planning, research on peer‑state campaigns, audience‑specific messaging, creation of digital and print assets, video public‑service announcements, a toolkit for external partners, website copy, media buying, and ongoing analytics and reporting. The contractor must deliver all materials in compliance with 508 accessibility standards, retain ownership by the state, and store final assets in a shared repository. • Develop a five‑year marketing plan and research report on comparable state campaigns. • Create and produce digital, print, and video assets targeting priority populations (youth, veterans, AI/AN, etc.). • Provide a complete workflow for content review, media buying, performance tracking, and final asset delivery, all within a $950 K not‑to‑exceed budget (period of performance through May 31 2029).