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Wayne State University·Michigan

has been

Closes 12/22/2023$200k – $500kRequest for Proposal
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Description

The University’s Carl Levin Center for Oversight and Democracy is seeking a qualified public‑relations firm to develop and implement a comprehensive communications strategy. The effort will position the Center as a national authority on legislative oversight, support a high‑visibility fundraising campaign for its 10‑year anniversary, and promote the “Learning by Hearings” civic‑education curriculum to Michigan educators. The work is primarily virtual with occasional in‑person meetings if the vendor is based in Washington, D.C. The contract runs for one year with a possible six‑month extension. • Create a strategic communications plan and messaging framework that maintains bipartisan balance. • Provide media‑relations counseling, draft and place op‑eds, articles, and other content nationwide. • Design and execute communications support for the 2025 fundraising campaign and develop outreach materials for the “Learning by Hearings” curriculum rollout. • Deliver quarterly reports, manage optional additional initiatives, and comply with university reporting and diversity‑business requirements.

Attached files

Contact

Robert Kuhn(Sr. Buyer)

[email protected]

(313) 577-3734

Key dates

Opened
12/8/2023
Questions due
12/14/2023
Closes
12/22/2023
Projected award
1/22/2024
Duration
12 months

Last updated

Details

Type
Request for Proposal
Industry
Public Relations
NAICS
541820

Budget estimate

$200,000 – $500,000

The RFP does not disclose a budget, but comparable university‑wide PR contracts for a full‑service strategy, media placement, and fundraising support typically range from $200 k to $500 k for a 12‑month period. The estimate considers the breadth of deliverables, the need for senior staff, and the optional extension. Factors that could shift the range include the vendor’s staffing level, hourly rates, and whether additional optional initiatives are pursued.

AI estimate from the solicitation

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