Request for Proposal No. 260612

South Seattle College seeks a qualified digital marketing agency to re‑engage “stop‑out” students—those who left before completing their degree or credential. The partner must apply behavioral‑science insights, data‑driven personalization, and automated outreach across digital and social channels to encourage re‑enrollment. The effort will involve developing a strategic outreach plan, creating personalized content, executing multi‑channel campaigns, and providing performance analytics and reporting. • Design and implement automated, personalized outreach (email, social, SMS) targeting former students. • Apply behavioral‑science techniques to craft motivating messaging and timing strategies. • Provide ongoing data analysis, reporting, and optimization of campaign effectiveness. • Coordinate with college stakeholders to align messaging with enrollment goals. • Deliver a final project report summarizing outcomes, lessons learned, and recommendations for future engagement.