Description
The California State Lottery is looking for a single vendor to execute quantitative market‑simulation research that supports Scratchers® concept testing, broader market‑simulation studies, and choice‑based testing through online surveys that incorporate spending‑exercise simulations. The contract will run for an initial two‑year term with two optional one‑year extensions, and all work must be delivered on a fixed‑price basis.
• Design, program, and field online questionnaires that include a menu‑based spending exercise (minimum 10 ticket images per rotation) and deep‑dive diagnostic sections.
• Recruit 1,000‑2,000 adult respondents per study, meeting demographic and player‑segment quotas, and manage sample acquisition without weighting.
• Perform advanced statistical analysis to estimate incremental sales, profit, and cannibalization; deliver top‑line findings within 2 weeks of field close and a comprehensive final report (including raw data files) within 4 weeks.
• Provide full project management, status updates, and final deliverables in PowerPoint/Word/PDF format; all intellectual property belongs to the Lottery.
Attached files
Contact
Kevin Blunt(Procurement Specialist)