Market Access Program Notice of Funding Opportunity Title

The Market Access Program (MAP) is designed to encourage the development, maintenance, or expansion of commercial export markets for United States agricultural commodities and products through cost-sharing. The program provides financial assistance to eligible participants to share the cost of certain marketing and promotion activities. Eligible applicants include nonprofit U.S. agricultural trade organizations, nonprofit state regional trade groups, U.S. agricultural cooperatives, and state government agencies. The program aims to support the strategic decision-making initiatives of the Government Performance and Results Act (GPRA) of 1993. Key aspects of the program include: • Cost-sharing for marketing and promotion activities • Eligibility for nonprofit U.S. agricultural trade organizations, nonprofit state regional trade groups, U.S. agricultural cooperatives, and state government agencies • Focus on developing, maintaining, or expanding commercial export markets for U.S. agricultural commodities and products • Emphasis on supporting the strategic decision-making initiatives of the GPRA • Competitive basis for application review and funding allocation