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State University of New York (SUNY)·New York

TV Advertising - Exemption from Advertising

Rolling / TBD close$500k – $2MSole SourceLogin required
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Description

Consistent with Chapter 862 of the Laws of 1990, SUNY Upstate Medical University (“Upstate”) requested an exemption from initially publishing this contract opportunity in the procurement opportunities newsletter, e.g., the NYS Contract Reporter. In accordance with Section 144(2)(e) of the Economic Development Law, the Office of the State Comptroller has granted a single source exemption. Description of Procurement Transaction: Amendment of established agreement with Charter Communications Operating for TV advertising placement services.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Julia Salerius(Contracts Assistant)

[email protected]

(315) 464-5720

Key dates

Opened
9/22/2026
Closes
Rolling / TBD
Duration
5 years

Last updated

Details

Type
Sole Source
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
2139275

Budget estimate

$500,000 – $2,000,000

The notice does not disclose a contract value. Typical university‑level TV advertising contracts for a five‑year period with a major carrier can range from a few hundred thousand dollars to low‑single‑digit millions, depending on market reach, number of spots, and production costs. Assuming moderate market coverage and standard spot rates, a reasonable estimate would be between $500,000 and $2,000,000 over the contract term.

AI estimate from the solicitation

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