Description
The Florida Department of Agriculture and Consumer Services (FDACS) is issuing a single‑source notice to procure a “Fresh From Florida” grocery retailer marketing program in the Dominican Republic. The agency intends to award a contract to Almacenista Importadores Genesa, a full‑service firm that will handle importation, logistics, brand representation, and promotional activities for Florida agricultural products in Dominican grocery stores. The effort includes in‑store and digital promotions, media advertising, and the collection of sales‑lift data. The anticipated contract value is between $45,000 and $60,000, with execution slated for June 30 2027. Interested parties must submit information by September 15 2026.
• Scope: Full‑service marketing, import, logistics, and distribution for Florida commodities in the Dominican Republic.
• Services: Brand promotion, advertising (print, TV, digital), retailer collaboration, data reporting.
• Estimated contract value: $45‑$60 K.
• Execution date: 30 June 2027.
• Submission deadline for vendor information: 15 September 2026.
• Single‑source justification: Only Almacenista Importadores Genesa can provide the complete suite of services required.