Description
The Ohio Secretary of State's office is seeking proposals from vendors for developing and shaping the media planning and buying strategies for the 2026 elections. The selected vendor will be responsible for creating a comprehensive media plan, buying services, and tracking campaign performance. The vendor must have experience in media buying, placement, and strategic planning, as well as the ability to provide analytics and tracking. The project's total budget is $1,200,000, with $300,000 allocated for Fiscal Year 2026 and $900,000 for Fiscal Year 2027. The vendor must provide a detailed budget, proposed media buying plan, and examples of past projects similar in size and scope.
• The vendor will create and implement a comprehensive media plan to effectively deliver the creative materials developed by the Secretary of State.
• The vendor will offer buying services that include media planning to effectively reach the target audience, prioritizing markets, and negotiating media buys for the best rates and placements.
• The vendor will provide biweekly key performance indicator presentations to measure the return on investment and other marketing metrics that quantify campaign effectiveness.
• The vendor will be expected to create a comprehensive social media marketing plan, including proposed tactics, timelines, and placement strategies aligned with the voting cycle.
• The vendor must provide a clear timeline for statewide dissemination and deliver demographic reports to assess campaign effectiveness.