Description
The Mississippi Department of Mental Health (DMH) is seeking a qualified media and communications firm to support and expand the 988 Suicide & Crisis Lifeline Mississippi Campaign. The selected vendor will collaborate with DMH to enhance and broaden the reach of 988 Mississippi, a statewide targeted communications strategy designed to ensure that all Mississippi residents understand the purpose of the three-digit number 988 and know how to access crisis support services. The project will require ongoing coordination with DMH to ensure that all campaign activities align with the Department's mission, public health priorities, and evidence-informed practices. Key elements of this partnership will include collaborative planning, regular communication, joint review and approval of campaign materials, and the flexibility to respond to evolving needs and priorities.
• The vendor will develop a cohesive and recognizable brand identity for both 988 call centers, ensuring consistency across all communication channels and materials.
• The vendor will design and execute a comprehensive communications strategy that may include social media campaigns, printed materials, public service announcements (PSAs), and earned media.
• The vendor will assess campaign performance on an ongoing basis using both qualitative and quantitative methods.
• The vendor will recommend refinements, introduce innovative outreach strategies, and adjust resource allocation as needed to maximize campaign effectiveness.