Miss State University – Notice of Proposed Sole Source Purchase for Carnegie Clarity™

Mississippi State University is seeking to procure the Carnegie Clarity™ platform on a sole‑source basis to enhance its enrollment‑website marketing analytics and personalization capabilities. The university will implement the solution and receive one year of campaign support, covering data collection, attribution, and integration with its CRM system. The total contract value is approximately $39,300, and the university invites any party who believes the product is not truly sole‑source to submit an objection. • Service: Implementation, setup, and one‑year support for a customer‑data‑platform‑based marketing attribution tool. • Vendor: Carnegie Clarity (sole‑source claim). • Cost: $39,292.58 (estimated). • Objection process: Email to Jennifer Mayfield, Interim Deputy Director of Procurement & Contracts.