2023 DCFS Digital Advertising Informal Bid

This contract awards a digital advertising services engagement to promote foster‑parent recruitment for Cuyahoga County’s Department of Children and Family Services. The vendor will manage paid search advertising (Google, Yahoo, Bing) targeting women ages 35‑75 within specific zip codes, achieve monthly click thresholds, and maintain top‑3 search placement performance. A real‑time dashboard will be provided for the County to monitor ad metrics, and the contractor must supply required insurance documentation post‑award. • Scope: Search‑placement advertising, keyword development, zip‑code targeting, performance dashboard. • Performance targets: ≥ 100 clicks/month and ≥ 80 % of ad impressions in top 3 positions. • Insurance compliance: Workers’ Compensation, CGL, Auto, Umbrella, Cyber insurance with specified limits and additional‑insured language.