AR Notice of Intent to Sole Source - Marketing

The United States Property and Fiscal Office for Arkansas (USPFO-AR) intends to award a sole-source contract to BLUF Agency, LLC for marketing services to support the Arkansas Army National Guard's recruitment and retention goals. The contractor will provide a comprehensive marketing package, including branding, engagements, leads, and recruiter support. The primary target market is non-prior service individuals aged 17-34. The objective is to provide a customized lead capture and nurturing solution and support the Recruiting and Retention Battalion (RRB) leadership, recruiters, and marketing staff. • The contract will be for a firm fixed price of $160,000. • The contractor will provide services to generate qualified recruitment leads and support the RRB leadership, recruiters, and marketing staff. • The contract is expected to result in cost savings for the government. • The contractor will have to develop and execute a comprehensive marketing program. • The primary target market is non-prior service individuals aged 17-34. • The contractor will have to provide a customized lead capture and nurturing solution.