The Florida Department of Agriculture and Consumer Services (FDACS) intends to enter a single‑source agreement with Crossmark, Inc. (Product Connections) to provide a comprehensive “Fresh From Florida” grocery‑retailer marketing program. The scope includes digital and traditional retail events, in‑store sampling, experiential marketing, sponsorship activation, omni‑channel shopper marketing, video production, and creative services across major grocery chains such as Publix, Food Lion, Hannaford, SpartanNash, and Giant Eagle. The agency seeks vendor confirmation of capability; no formal bid is required. The contract is estimated between $235 K and $350 K, with an execution date of June 30 2027.
• Service category: sales, business promotion, publicity, brand management, and in‑store sampling.
• Target audience: Florida agricultural producers seeking statewide retail exposure.
• Required capabilities: nationwide in‑store sampling logistics, event staffing, video/creative production, and omni‑channel marketing execution.
• Estimated contract value: $235‑$350 K.
• Deadline for vendor information: 15 Sept 2026.
• No pre‑bid meeting or site visit; single‑source justification based on Crossmark’s exclusive nationwide sampling network.
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