RFP# 92292 - Radio Advertising Services

The University of Maryland Global Campus (UMGC) is seeking a strong partner to provide radio advertising services to increase awareness of UMGC's higher education programs among veteran and active personnel populations. The selected vendor will provide a proposal to air UMGC commercial content on their radio network, with a focus on engaging military-affiliated and veteran populations in key locations in the US and abroad. The vendor will also provide podcast advertising services, including producing monthly long-form audio content that targets veterans and military-affiliated populations. Key responsibilities include: • Providing radio advertising services to UMGC, including custom content tailored to veterans and military-affiliated populations • Producing monthly long-form audio content for podcast advertising • Providing reporting and analysis on the performance of the radio and podcast advertising campaigns • Ensuring that all media has run as scheduled and providing backup information to confirm invoiced media totals • Assigning key personnel to UMGC's account, including an account lead and executive-in-charge. The University is looking for a vendor with experience in radio advertising and podcast services, and the ability to create and deliver high-quality, geo-targeted content. The vendor should also have a strong understanding of the needs of veteran and military-affiliated populations and be able to provide recommendations for optimizing the advertising campaigns. Some of the key requirements for the vendor include: • Demonstrated expertise in radio advertising and podcast services • Ability to create and deliver high-quality, geo-targeted content • Strong understanding of the needs of veteran and military-affiliated populations • Ability to provide reporting and analysis on the performance of the advertising campaigns • Ability to assign key personnel to UMGC's account, including an account lead and executive-in-charge.