2026 Conservation Cost-Share Marketing Campaigns

The Iowa Department of Agriculture and Land Stewardship (IDALS) seeks a qualified marketing partner to develop and manage a paid‑media schedule—including radio spots and digital advertising—to promote its conservation cost‑share programs to Iowa farmers and landowners. The effort consists of two campaign phases (summer and fall) targeting 22 counties, requiring creation of radio ads, placement of digital ads, audience reach estimation, ongoing performance monitoring, and comprehensive reporting. • Deliver a paid‑media schedule covering radio and digital placements for two 4‑week campaign periods (July 6‑Aug 12 and Nov 5‑Dec 11, 2026). • Produce four 30‑second radio spots (male and female voice‑overs for each phase) and coordinate digital ad placements on targeted websites. • Provide weekly performance reports and a final post‑campaign report, with all data owned by IDALS. • Must demonstrate agricultural‑marketing experience in Iowa and meet mandatory compliance certifications; final deliverables due by 15 Jan 2027.