Advertising, Public Relations and Media Buying

The Sacramento Metropolitan Air Quality Management District is seeking a qualified contractor to design, produce, and manage the “Spare The Air” public education, outreach, and media‑buying campaign that runs each summer (May‑October). The contractor will handle advertising production and placement, social and online media, collateral development, website maintenance, daily/episodic email & SMS alerts, and related public‑information tasks. The effort is funded primarily with federal CMAQ dollars (approximately $477k per year) and requires a multi‑cultural, behavior‑change focus to reduce vehicle trips during ozone‑alert days. The contract will be for a three‑year term (36 months) beginning February 2027, with two optional one‑year extensions. • Scope: advertising creation & media buying, social media, print collateral, website & API integration, daily air‑quality alerts, public outreach, surveys, reporting. • Required experience: large‑scale public‑sector or environmental outreach campaigns, multicultural communications, project management (minimum 5 years PM experience). • Deliverables: work plan, staffing plan, rates (hourly), references, three recent campaign examples (environmental, behavioral‑change, other). • Budget: historically ~$480 k per year, >50 % allocated to direct advertising costs. • Timeline: RFP released Oct 8 2026 → questions due Oct 16 2026 → proposals due Nov 6 2026 → award week of Dec 14 2026 → contract start Feb 2027.