Advertising, Communications, Social Media, Digital Promotion, and Survey Research for the Spare the Air Program

The Bay Area Air Quality Management District is seeking a qualified contractor (or consortium) to design, produce, and manage all advertising, communications, social‑media/digital promotion, and public‑opinion survey activities for its “Spare the Air” behavior‑change program. The effort covers both summer (driving‑reduction) and winter (wood‑smoke reduction) campaigns, includes media buying, public‑relations events, multilingual outreach, and scientifically‑valid surveys (including in‑language components in year three). The contract is expected to start as early as March 2027, run for a three‑to‑five‑year term, and is funded at up to $2.7 M per fiscal year (total maximum $8.175 M). Proposals must be submitted electronically via the OpenGov portal by 5 pm PT on Nov 2 2026. • Scope: advertising concept, design, production, media placement (summer & winter); media/public‑relations events; full‑service social‑media management (content, video, paid ads, listening, analytics); design, fielding, and reporting of quarterly public‑opinion surveys (1,500 interviews per season + 800 in‑language); optional third‑year in‑language survey ($75 k). • Budget: $2.7 M/yr + $75 k one‑time; total ceiling $8.175 M. • Timeline: RFP released Oct 5 2026 → questions due Oct 12 2026 → answers Oct 19 2026 → proposals due Nov 2 2026 → interviews Nov 2026 → award decision Dec 2026/Jan 2027 → contract submission Feb 2027 → work start Mar 2027. • Required deliverables: weekly coordination meetings, quarterly survey reports, media‑buy schedules, creative assets, performance metrics, retention of records 5 years. • Eligibility: open to all qualified firms; preference for local, minority, women‑, veteran‑, and green‑businesses.