Description
The City of Albany seeks a qualified consultant to develop a comprehensive three‑year marketing strategy for the Albany Regional Airport (ABY). The scope includes demand‑side market analysis, a first‑year implementation plan with ready‑to‑use creative concepts, and a 12‑month marketing calendar. The consultant will work closely with city staff and regional partners, deliver publication‑ready assets, and provide recommendations for asset types and quantities. The project does not include media buying, production, or paid‑media costs, which are funded separately.
• Develop a 3‑year airport demand‑side marketing plan plus a detailed first‑year implementation package.
• Produce creative concepts (digital ads, social media, print) that are publication‑ready and editable.
• Coordinate stakeholder interviews, leverage existing airport data, and optionally conduct original research.
• Deliver all work within six months of the Notice‑to‑Proceed; pricing must be a fixed fee broken out by task.