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  5. ›2026 ADVERTISING PROGRAM CONCESSION SOLICITATION AT…

Port of Portland·Oregon

2026 ADVERTISING PROGRAM CONCESSION SOLICITATION AT PORTLAND INTERNATIONAL AIRPORT

Closes 11/24/2026$1M – $3MRequest for Proposal
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Description

The Port of Portland is seeking a qualified, financially‑stable concessionaire to design, construct, install, operate, and maintain a comprehensive advertising program throughout Portland International Airport’s terminal and concourses. The award will be a ten‑year non‑exclusive lease with a minimum annual revenue guarantee of $1.25 million, plus a percentage‑based concession fee on gross advertising sales. The successful bidder must provide 24/7 digital display operations, routine maintenance, on‑site sales and operations staff, and a transition plan for existing assets. Detailed financial projections, ACDBE participation plans, and community impact statements are required. • Design, install, and operate both static and digital advertising media across >100 locations (concourses, ticket hall, baggage claim, etc.). • Provide continuous 24 × 7 operation, regular maintenance, and timely content updates. • Deliver a robust sales & marketing plan to maximize advertising revenue while meeting ACDBE and Title VI requirements. • Submit audited financial statements, a ten‑year pro forma, and a minimum annual guarantee of $1.25 M. • Meet Port security badge requirements, obtain necessary permits, and manage a mid‑term refurbishment (≈ 20 % of initial capital) during the lease term.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Machelle Campbell

[email protected]

Key dates

Opened
10/9/2026
Questions due
11/13/2026
Pre-bid meeting
10/27/2026
Site visit
10/27/2026
Closes
11/24/2026
Projected award
1/4/2027
Duration
10 years

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
2026-14650

Budget estimate

$1,000,000 – $3,000,000

The contract mandates a Minimum Annual Guarantee of $1.25 M, plus a percentage share of gross advertising revenue. Assuming a modest 30 % share on projected gross sales of $5‑10 M per year, total annual cash flow to the concessionaire could range from $2.5 M to $4 M. Over the ten‑year term, that translates to $25‑40 M in revenue, with typical profit margins of 10‑20 %. Consequently, the expected profit (what the client would “earn”) is roughly $2.5‑4 M over the life of the contract.

AI estimate from the solicitation

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