Airport Advertising Program Lease RFP

The City and County of San Francisco Airport Commission is seeking a qualified advertising concessionaire to lease prime advertising space throughout San Francisco International Airport. The successful proposer will enter a ten‑year lease (with up to two optional two‑year extensions) and must provide a Minimum Annual Guarantee (MAG) of at least $18 million for the first year, plus a percentage‑rent offer of no less than 65 % of gross advertising sales. A lease deposit equal to one‑half of the MAG is required, and a $200,000 proposal deposit must be submitted with the bid. The concession includes advertising locations in terminals, concourses, parking connectors, AirTrain bridges, and the Rental Car Center. Proposers must demonstrate at least three years of recent airport‑advertising experience with $10 million annual gross sales from a qualifying airport, and must comply with extensive local, state, and federal regulations (e.g., labor peace, green building, ACDBE). The RFP schedule includes an informational conference on 3 Dec 2026, a questions deadline on 17 Dec 2026, and a final submission deadline of 25 Feb 2027. The award is expected in April 2027, pending City and Board of Supervisors approvals. • Lease term: 10 years (plus up to 120 days construction period and two 2‑year extension options) • Minimum rent: $18 million annually (MAG) plus ≥ 65 % of gross advertising sales • Lease deposit: ½ × MAG (≈ $9 million initially) • Proposal deposit: $200,000 (surety bond or letter of credit) • Required experience: ≥ 3 years airport‑advertising ownership/management, ≥ $10 million annual sales • SBEC participation encouraged; Tier 1/2 certification possible • Mandatory compliance with local ordinances (labor, green building, etc.) • Submission via SFO e‑Procurement portal; physical deposit at Revenue Development & Management office.