Description
The City of Albany, Georgia seeks a qualified marketing consultant (or team) to develop a comprehensive three‑year Airport Marketing Plan for the Southwest Georgia Regional Airport (ABY). The plan must provide actionable strategies to increase passenger service utilization, strengthen regional market positioning, engage community and business partners, and outline a detailed first‑year implementation program with creative marketing materials. The consultant will coordinate with existing air‑service development and real‑estate contracts, but must not duplicate services. Deliverables include market assessment, branding recommendations, integrated marketing strategy, partnership tools, a three‑year implementation roadmap, and first‑year creative assets. The contract is awarded after a competitive sealed‑bid process, with an optional pre‑proposal conference on Oct 15 2026 and an optional site‑visit/offerors’ conference on Oct 16 2026. Proposals are due by Nov 10 2026.
• Develop a market assessment, stakeholder research, and brand positioning for ABY.
• Create an integrated marketing strategy covering passenger, digital, general/business aviation, and limited cargo.
• Identify regional partners and produce partner‑engagement tools.
• Produce a three‑year implementation plan and a detailed first‑year action calendar with budgets and performance metrics.
• Deliver publication‑ready creative materials (digital, promotional, partner kits).
• Coordinate with existing airport development contracts and ensure compliance with Georgia procurement rules.