RFP - Convention and Tourism Promotion and Destination Marketing Services

The City of Overland Park is seeking a professional services firm to provide comprehensive destination‑marketing, convention‑sales, and sports‑tourism support services. The contractor will develop integrated annual marketing, group‑sales, and sports‑tourism plans, manage brand promotion, attract multi‑venue conventions, support sporting events, forecast and report Transient Guest Tax revenues, and comply with Kansas statutes and city charter requirements. Funding is sourced from the city’s Transient Guest Tax (approximately $2.7 million annually) and will be paid only if collections are sufficient. Proposals must be submitted in PDF format by the November 13 2026 deadline, with optional finalist interviews in early December. The contract is expected to start April 1 2027 and will involve ongoing reporting, annual planning, and potential multi‑year renewal. • Core functional areas: Brand marketing, group/convention sales, sports tourism support (A‑C). • Mandatory responsibilities: Economic impact forecasting, TGT accounting, industry liaison, and annual reporting (D‑G). • Minimum qualification: 10 + years of comparable municipal or regional destination‑marketing experience; required insurance coverage; compliance with Kansas non‑discrimination and open‑records statutes. • Budget: Up to ~$2.7 M in city‑allocated TGT funds; contractor must provide itemized fee structure separating agency fees from media/production costs.