Description
The California Franchise Tax Board seeks a vendor to design, develop, and execute a statewide digital advertising campaign promoting the California Earned Income Tax Credit (CalEITC) and related tax‑benefit programs. The contractor must conduct audience research, create a comprehensive advertising and media‑inclusion plan, produce multilingual creative assets (graphics, video, audio), manage paid‑media placements, and provide regular performance reporting and a final post‑campaign analysis. The work is remote, with a tight ten‑day kickoff window and a campaign flight from early February to mid‑April 2027. Mandatory requirements include a 3 % DVBE subcontracting participation and compliance with state insurance, data‑security, and CCPA standards.
• Conduct audience research and deliver a research report within 10 business days of kickoff.
• Develop an advertising plan, media‑inclusion plan, and produce at least 20 graphics, 2 videos, and 4 audio ads in English and Spanish (additional languages optional).
• Provide bi‑weekly status reports pre‑campaign and weekly reports during the campaign, culminating in a final performance report due May 13, 2027.