IDFPR Cannabis Media Campaign RFP

The State of Illinois Department of Financial and Professional Regulation (IDFPR) is seeking a qualified agency to design, develop, and manage a multi‑year, statewide public‑education media campaign promoting legal cannabis use, public‑health safety, and equity‑based market participation. The effort includes research, creative development, media planning and buying, digital execution, ongoing impact assessment, and final hand‑off training. Mandatory requirements include senior staff with ≥5 years experience, a non‑English campaign example, a recent client list, in‑house or tightly integrated digital capabilities, and a 16 % Business Enterprise Program subcontracting goal. Technical and diversity scores account for 80 % of evaluation, with price weighted at 20 %. The contract runs from January 2027 to June 2028 (initial term 1.5 years) with two optional one‑year renewals. • Develop and launch a data‑informed media campaign across TV, radio, digital, social, print, and out‑of‑home channels. • Provide monthly status reports, retain all source documentation, and conduct periodic performance‑assessment meetings with IDFPR. • Meet a 16 % BEP subcontracting goal for women, minority, or disabled‑owned firms and submit a Diversity Commitment and BEP Utilization Plan.