Description
The North Carolina Department of Transportation (NCDOT) seeks a qualified vendor to deliver full‑service marketing, advertising, and public‑relations support for its statewide outreach and education programs. The vendor will design scalable media plans, manage media buying, produce creative assets, and provide strategic account management across a range of channels (TV, radio, print, digital, outdoor, experiential). Funding levels will vary yearly, and the contract runs for an initial two‑year term with a possible one‑year extension. NCDOT retains internal creative staff but will rely on the vendor for campaign strategy, execution, reporting, and occasional on‑site event staffing.
• Develop and execute multi‑channel advertising campaigns aligned with NCDOT priorities.
• Provide media‑buy planning, placement, monitoring, and performance reporting.
• Produce creative deliverables (print, video, digital, outdoor).
• Manage account‑level coordination, reporting, and continuous improvement.
• Submit case studies and work samples demonstrating recent relevant campaigns.