Tourism Advertising and Marketing Services OT-27-01

The County of Louisa, Virginia is seeking a qualified firm to develop and execute comprehensive advertising and full‑service marketing campaigns that promote the county’s tourism assets. The work will include strategic planning, creative development, media buying, digital marketing, and performance reporting to increase visitor numbers and economic impact. • Develop a tourism‑focused brand strategy and messaging framework. • Create and place advertising across print, broadcast, digital, and outdoor media. • Provide full‑service marketing support including social media, website content, and analytics. • Deliver regular performance reports and adjust tactics to meet measurable goals. • Manage the contract through the award period, ensuring compliance with county regulations.