15-26/27 Florence County Brand Identity

Florence County is seeking qualified vendors to craft a comprehensive brand positioning and visual identity, including digital assets, that will modernize the county’s image and improve community engagement. • Develop brand strategy, messaging framework, and positioning statements. • Create visual identity assets such as logo, color palette, typography, and style guidelines. • Produce digital content (website graphics, social media templates, signage, and promotional materials). • Deliver a complete brand guide package for internal and external use.