Marketing and Communication Campaign

Garrett County Public Schools is seeking a qualified vendor to design, execute, and manage a comprehensive marketing and communication campaign aimed at promoting district initiatives, enhancing community engagement, and improving the public image of the schools. The solicitation emphasizes excellence, effectiveness, innovation, and community impact, though the detailed scope, deliverables, schedule, and budget are not disclosed in the Q&A supplement. Prospective bidders should be prepared to develop strategic messaging, create multimedia content, manage social‑media channels, coordinate events, and provide performance metrics. • Develop a strategic communications plan aligned with district goals. • Produce and distribute print, digital, and video materials across multiple platforms. • Manage community outreach, media relations, and social‑media engagement. • Measure campaign effectiveness using defined metrics and reporting. • Ensure compliance with public‑sector procurement standards and evaluation criteria.