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Massachusetts The Education Cooperative Connections Academy·Massachusetts

RFP Enrollment and Marketing Support

Closes 11/13/2026$500k – $1.5MRequest for Proposal
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Description

This solicitation seeks a vendor to provide comprehensive enrollment and marketing support for Massachusetts Connections Academy (MassCA), a statewide tuition‑free virtual K‑12 public school serving roughly 3,000 students. The contractor will develop and execute a proactive marketing strategy, manage an enrollment platform, maintain enrollment capacity, and keep a robust wait‑list while adhering to MassCA policies and state/federal regulations.

Attached files

Contact

Gale Clark

[email protected]

(774) 315-5123

Key dates

Opened
10/16/2026
Closes
11/13/2026
Duration
3 years

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541613
Solicitation №
BD-27-2222-TECCA-TECCA-134531

Budget estimate

$500,000 – $1,500,000

No budget is disclosed, but a three‑year marketing and enrollment support contract for a statewide virtual K‑12 school typically ranges from $500 k to $1.5 M, depending on the breadth of services (strategy, media spend, platform development, staffing, and ongoing analytics). The estimate assumes a mid‑size agency delivering full‑service support, with costs driven by staff salaries, media purchases, technology integration, and compliance requirements.

AI estimate from the solicitation

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