Planned Giving Marketing and Communications Services

Virginia Tech is seeking qualified firms to provide comprehensive planned‑giving marketing, communications, and related support services. The work includes strategic planning, creative development, campaign execution, data analytics, print production, account management, and compliance with university branding and data‑security standards. Services are required on an as‑needed, project‑based basis with no guaranteed minimum volume, for an initial one‑year term and up to four optional one‑year renewals. The contractor must meet Virginia‑Tech insurance, background‑check, and SWaM participation requirements. • Develop and implement planned‑giving marketing strategies and campaign materials (brochures, mailings, digital content). • Manage production, printing, mailing, and distribution of outreach materials while providing performance analytics. • Provide dedicated account management, ensure compliance with university policies, and transfer all intellectual property to Virginia Tech.