Description
The County of Loudoun, Virginia is seeking a qualified organization to design, implement, and evaluate a $600,000 regional anti‑stigma communications campaign (“Recover Out Loud”) across six Northern Virginia jurisdictions. The contractor will develop a comprehensive communications plan, create brand identity and multimedia assets, run a regional media and social‑media campaign, recruit and support a Lived‑Experience Advisory Committee, deliver extensive stigma‑reduction training for health‑care, first‑responders, educators and community members, and produce ongoing evaluation reports and a sustainability toolkit. The effort must comply with Virginia Opioid Abatement Authority (OAA) Gold Standards and be completed by February 29 2028.
• Fixed‑price contract for full‑service communications, creative development, media buying, and training.
• Required deliverables include strategic plan, brand guide, print/digital ads, PSAs, video, social‑media toolkit, training curricula, quarterly performance reports, and final evaluation.
• Contractor must facilitate a Regional Lived‑Experience Advisory Committee and incorporate its feedback throughout.
• Project timeline: award expected Q4 2026, implementation through Feb 2028 (~16 months).
• Budget: $600,000 total project funding (grant + matching funds).
• Mandatory compliance with OAA standards, Virginia procurement rules, and submission of standard forms (W‑9, insurance, proof of authority).