Tacoma Community College is seeking a preferred strategic partner to manage all aspects of its digital‑media advertising effort. The contractor will develop media strategies, conduct audience targeting (including geofencing), purchase and place ads across multiple digital platforms, continuously optimize campaigns, and provide detailed analytics and reporting. Creative assets will be supplied by the college; the vendor’s scope is limited to planning, buying, management, and performance reporting. The contract is a two‑year personal‑service agreement (with a possible six‑month extension) valued at up to $300,000 total, with individual campaign budgets ranging from $10K to $60K.
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