FY27 Traffic Safety Media Campaign RFQ

The Commonwealth of Massachusetts, Executive Office of Public Safety & Security, is seeking one vendor under the statewide PRF86 Contract (Category 5) to plan, develop, and implement a statewide traffic‑safety public awareness campaign focused on increasing seat‑belt use. The work includes research, message testing, creative development of multilingual assets, media planning and buying across TV, radio, digital, out‑of‑home, and print, plus post‑campaign evaluation and reporting. The contract is funded primarily by federal highway‑safety funds (Section 402) with an anticipated annual budget of roughly $500,000, covering both creative services and media placement. The award will be a single‑contract, limited‑user agreement with a performance period from November 2026 through September 2027, with optional one‑year renewals. • Research, focus‑group testing, and evaluation plan for a seat‑belt awareness campaign. • Full‑service creative production (English, Spanish, and additional languages) and media buying (strategy, negotiation, placement, reporting). • Strict compliance with federal cost principles, multilingual/ accessibility requirements, and OGR reporting and documentation standards.