Micromobility Safety Video Campaign

The City of Chico’s Public Works‑Engineering department is seeking a qualified professional video production and public‑safety communications firm to design, produce, and implement a comprehensive Micromobility Safety Video Campaign. The effort will create five age‑targeted primary videos (kindergarten‑1st, 5‑6th, junior high, high school, college‑age adults) plus classroom cut‑away segments, short‑form social‑media edits, and a full campaign strategy with a guided implementation plan for distribution across schools, city channels, and online platforms. The contract term is three years, but all deliverables are expected within the first twelve months, with initial rollout slated for spring 2027. • Produce 5 primary videos (≤3 min each) and 10 cut‑down versions (15 s & 30 s). • Create ≥3 classroom‑ready cut‑away clips per primary video (15 s/30 s). • Deliver ≥2 vertical short‑form edits per video for TikTok/Instagram Reels. • Develop a research‑based campaign strategy, messaging framework, visual style guide, and distribution plan. • Provide a guided implementation plan covering school integration, social‑media rollout, community event usage, and KPI tracking. • Manage project schedule, stakeholder communication, and regular progress meetings.