Social Media Agency

Michigan State University (MSU) is seeking a qualified social‑media agency to develop and execute a comprehensive social‑media strategy for the Apple Manufacturing Academy (AMA). The work will begin with an onboarding phase that produces a strategic roadmap, visual identity toolkit, and operational setup, followed by ongoing monthly management, content creation, community engagement, and performance reporting across Instagram and LinkedIn for a total contract term of two years. The agency must have at least three years of relevant experience with an academic institution and a Fortune‑100 technology company, and must provide senior‑level staff with five or more years of expertise. All deliverables become work‑made‑for‑hire owned by MSU, and strict AI, data‑privacy, and confidentiality rules apply. • Phase 1 (Month 1): Strategic playbook, visual assets, onboarding logistics. • Phase 2 (Months 2‑24): Dedicated account management, 8‑10 content pieces per month, community management, monthly reporting, and quarterly business reviews. • Mandatory compliance: MSU’s MSA, insurance requirements, FERPA/HIPAA considerations, and prohibition on using university data to train AI without explicit consent.