Description
The State of Michigan’s Department of Military and Veterans Affairs (DMVA) issued a Direct Solicitation (DS) to procure marketing and advertising services for the Michigan Veterans Affairs Agency (MVAA). The solicitation (NIA1‑511‑270000000050‑1) was posted on July 20 2026 and closed on August 10 2026. Five firms submitted proposals; after technical and price evaluations, Brogan and Partners was recommended for award at a total contract value of $3,000,000 for a two‑year performance period. The award is pending State Administrative Board approval. The scope includes developing and executing an awareness campaign, media placement, and related creative services, with a variable blended hourly rate and media placement commission structure. • Agency: Michigan DMVA (MVAA) • Contract type: Two‑year marketing & advertising services • Award amount: $3 M (estimated) • Key deliverables: campaign strategy, creative production, media buying, performance reporting • Evaluation criteria: technical compliance, experience, past performance, cost • Primary contact: Gregory Pawlak, Solicitation Manager (email [email protected], phone (517) 256‑2439)