10-RFP-2437426275-YB-Wine Content Library

The North Carolina Department of Agriculture & Consumer Services is seeking an experienced advertising/production firm to create a comprehensive, statewide Wine Content Library. Over a 12‑month period the vendor will plan, shoot, and deliver high‑quality photography and 4K video covering all seven North Carolina AVAs, muscadine producers, and seasonal vineyard activities, plus produce one focused marketing campaign. The effort includes project management, licensing, metadata, and delivery of ~1,150‑1,350 still images and 225‑275 video clips, with a perpetual, non‑exclusive worldwide license for the Council’s marketing use. The contract is a one‑year, fixed‑price award not to exceed $250,000. • Scope: 12‑month production plan, ~15 field days, 6 regional trips, 22‑30 producer locations • Deliverables: 1,150‑1,350 edited stills, 225‑275 edited 4K video clips, campaign assets, metadata, rights releases • Required services: planning, travel, crew, equipment, aerial work (where lawful), post‑production, licensing, backup delivery • Evaluation criteria: portfolio quality (30%), coverage plan (20%), production approach (20%), licensing & metadata (15%), team & schedule (10%), price (5%) • Budget: Fixed price ≤ $250,000, includes all travel, lodging, insurance, post‑production, and delivery