Media Research, Distribution, and Monitoring

Roswell Park Comprehensive Cancer Center is seeking a vendor to provide web-based media research, distribution, and monitoring services. The services must be available 24 hours a day, 365 days a year, with full training as needed and ongoing support, for at least six simultaneous users. The tool must incorporate demonstrated ability to support building and maintenance of effective distribution lists, creation and distribution of press releases, monitoring and measurement of media coverage, and generation of complete and well-presented reporting on the extent and impact of media engagement. • The vendor must provide access to a robust and regularly updated database of journalists and media outlets. • The vendor must enable effective targeting of media outreach and provide comprehensive and relevant recording, archiving, and reporting of media coverage. • The vendor must support meaningful measurement of the value and impact of media coverage. • The vendor must provide training and support, including timely access to customer service support to troubleshoot issues and answer questions about the platform.