The Department of Veterans Affairs (VA) intends to award a sole source purchase order to Arrow ARC LLC for the procurement of services for the ChooseVA Bridge. The contractor shall provide strategic and tactical communications support to produce materials and deliverables that shall inform the public and employees of the VA on the Secretary’s initiative of ChooseVA. The scope of work includes providing support in leadership and management, product development, internal and external communications, and developing standardized products.
• Support the development of strategic direction for ChooseVA campaign and OPIA internal communications and stakeholder engagement.
• Proactively identify communication needs and recommend support to address those needs.
• Gather inputs from VA and OPIA leaders and key stakeholders to inform products.
• Track, manage execution of ChooseVA strategic and tactical communication projects, and report results of projects.
• Develop, maintain, and manage VA communication products that articulate VA’s purpose, initiatives, status, and achievements in a clear and engaging way.
• Support OPIA in communicating to internal and external publics.
• Create, maintain, and distribute approved materials that can be customized and used for various audiences.
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