Description
The Michigan State Lottery is seeking a contractor to provide advertising services. The contract term is three years with up to four renewal option years. The selected contractor will be responsible for providing a comprehensive advertising strategy, including market research, media planning, and creative development. The contractor will also be required to provide regular reporting and analysis of advertising efforts.
• The RFP includes a detailed evaluation criteria, which includes technical evaluation, oral presentation, and pricing.
• The technical evaluation criteria include factors such as vendor questions worksheet, experience, and statement of work.
• The oral presentation criteria include factors such as campaign strategy, creative development, and media plan.
• The pricing criteria include factors such as commission fees, external production services, and media planning/placement services.