COMPETITIVE CONTRACTING PROPOSAL FOR CONSULTING AND CONTINUED MARKETING SERVICES

The County of Middlesex is seeking a consulting firm to provide continued marketing services, including strategic marketing, advertising, communications, government and public affairs, public relations, organizational alignment, creative design, and services. The selected firm will serve as the strategic and operational marketing partner for the County, providing support to the Office of Marketing, Office of Public and Government Affairs, and Office of Communications. The contract will commence on January 1, 2026, and will continue through December 31, 2026, with the option to extend for two additional one-year terms. • The firm will provide marketing services to support the County's economic development initiatives, including the Middlesex County Improvement Authority, Middlesex College, Middlesex County Magnet Schools, and Middlesex County Utility Authority. • The firm will develop and implement a strategic marketing plan to grow the enrollment pipeline for Middlesex College. • The firm will provide creative direction and management for the Middlesex County Magnet Schools. • The firm will develop and assist in the implementation of marketing strategies for the Middlesex County Utility Authority. • The firm will design and implement a strategic marketing plan for economic development based on specific industries.