Description
Missouri Western State University is seeking a qualified vendor to design, produce, and manage a comprehensive Admissions Recruitment Package. The effort includes strategic planning, creative development, data acquisition and cleansing, multi‑channel direct‑mail and email campaigns, a secure web response application, real‑time analytics, and rapid electronic fulfillment for prospective students and their parents. The contract is a sealed‑bid procurement with all pricing firm for 60 days, freight prepaid FOB Destination, and the vendor must indemnify the university. The project is expected to launch July 1 2016 and run for approximately one year, targeting at least 60 000 high‑school contacts.
• Strategic & creative services: audience targeting, copywriting, graphic & web design, A/B testing, branding compliance.
• Production & data services: list acquisition/cleaning, personalized printed mail, email blasts, secure data exchange (PGP/FTP), same‑day electronic follow‑up.
• Reporting & analytics: real‑time market analysis, detailed response metrics, on‑demand reporting portal.
• Minimum contact volumes: 35 k sophomores/juniors + 25 k seniors (plus parents), multi‑touch outreach, mobile‑optimized web sites.
• Delivery requirements: all goods FOB Destination, freight prepaid, sealed paper bid only, deadline June 1 2016.