Roseville Hotel Market and Development Feasibility Study

The City of Roseville is seeking a qualified consulting firm to conduct a comprehensive hotel market and development feasibility study. The study will evaluate current and projected hotel demand, identify viable development sites, and assess the economic and fiscal impacts of new lodging investment. The consultant will provide a comprehensive analysis of the hotel market, including market analysis, site feasibility and development prioritization, market positioning and site attractiveness, and economic impact analysis. The study will guide City policy, support tourism and business growth, and attract hotel developers and investors. Key aspects of the project include: * Market analysis: Evaluation of current and projected hotel demand, including segmentation by leisure, business, group, and regional drivers. * Site feasibility and development prioritization: Assessment of approved, priority, and potential hotel development sites to determine feasibility, development readiness, and recommended prioritization. * Market positioning and site attractiveness: Identification of the conditions, amenities, infrastructure, and market factors necessary to make priority sites competitive and attractive for hotel investment. * Economic impact analysis: Evaluation of the economic impacts of the existing hotel market and projected impacts associated with new lodging development, including fiscal and broader economic benefits. The City is looking for a consultant with experience in hotel market and development feasibility studies, and the ability to provide a comprehensive and detailed analysis of the hotel market in Roseville. • The hotel market in Roseville is currently comprised of 18 operating hotels with over 2,000 guest rooms. • The City is seeking to understand the current market conditions, including economic, financial, regulatory, and operational factors that may be limiting new hotel development. • The study will identify barriers, incentives, and other opportunities to assist in increasing lodging capacity in support of tourism, business travel, and regional economic growth. • The consultant will provide a comprehensive report that includes a market analysis, site feasibility and development prioritization, market positioning and site attractiveness, and economic impact analysis.