Description
The United States Naval Academy is seeking information from qualified and experienced sources to provide Enrollment and Strategic Outreach Services in support of the Admissions Department. The services include a comprehensive suite of enrollment management research, advisory services, data-driven marketing campaigns, analytical portals, and strategic consultation services. The goal is to expand the prospective candidate pipeline and increase the yield of fully qualified candidates. The contractor will be required to provide a secure, web-based national secondary school student digital clearinghouse and engagement network, as well as an automated, multi-channel communication infrastructure to facilitate outreach to secondary school guidance counselors, athletic directors, and high school administrators nationwide.
Some key requirements of the project include:
• Providing a secure, web-based national secondary school student digital clearinghouse and engagement network
• Utilizing data-driven filtering metrics to identify high-aspirant candidates
• Ensuring that all public-facing profiles, admissions criteria, testing requirements, and institutional metrics are 100% accurate and current
• Providing an automated, multi-channel communication infrastructure to facilitate outreach to secondary school guidance counselors, athletic directors, and high school administrators nationwide
• Conducting comprehensive analysis of user engagement metrics derived from virtual tour interactions
• Deploying dynamic calls-to-action and conversational inquiry forms throughout all virtual experiences, print marketing materials, and social media placements