RFP SLD-1257 Admissions and Geodemographic Research and Marketing Services

James Madison University seeks a qualified vendor to provide admissions‑related research, geodemographic analysis, and marketing services to support student recruitment and enrollment initiatives. The contractor will be expected to design and execute research studies, analyze demographic data, develop targeted marketing strategies, and deliver actionable recommendations. • Conduct admissions funnel analysis and identify prospective student segments. • Perform geodemographic research to locate high‑yield regions and institutions. • Create and implement marketing campaigns (digital, print, outreach) aligned with research findings. • Provide regular reporting, dashboards, and performance metrics to university stakeholders. • Offer ongoing advisory support throughout the contract period.