Description
The North Texas Tollway Authority (NTTA) is seeking information from qualified firms to operate, evolve, and grow its customer rewards program, TollPerks. The program has over 1.1 million members and averages more than 132,000 monthly redemptions. The selected vendor will be responsible for managing the program, delivering measurable growth in membership, engagement, personalization, redemption activity, and overall customer satisfaction. The vendor must have experience in operating large-scale loyalty programs, hosting and operating an independent reward website, and securing local, regional, and national partners to fulfill rewards.
Key aspects of the project include:
• Operating and growing the TollPerks program
• Delivering measurable growth in membership, engagement, and redemption activity
• Providing a secure, reliable, and user-friendly website and mobile application
• Offering data-driven approaches to expand and strengthen the program
• Ensuring data security and confidentiality
• Providing dedicated customer service support for TollPerks-related inquiries