Description
The County of Los Angeles is seeking a Proposer to provide comprehensive Marketing and Outreach Services in support of the County's Employee and Worker Ownership Initiative (EWOI). The EWOI is a countywide effort designed to expand access to wealth-building opportunities, preserve local businesses at risk of closure or succession challenges, and promote long-term job stability for workers. The selected Proposer will lead the EWOI's Marketing and Outreach campaign, which will include developing a marketing strategy, creating marketing content, executing outreach and distribution activities, supporting in-person and virtual informational events, and measuring and reporting on the campaign's impact and effectiveness. The Proposer will work closely with the Department of Economic Opportunity (DEO) and other Service Providers to ensure all strategies, messaging, and assets are tailored to each of the EWOI's three tracks. Some key responsibilities of the Proposer include:
• Developing a comprehensive marketing strategy to educate the public about employee and worker ownership business models and help onboard eligible businesses, entrepreneurs, and workers into the program(s)
• Creating and producing marketing content, including multilingual and culturally relevant materials
• Executing outreach and distribution activities, including implementation of an earned media strategy to generate coverage of the program(s)
• Supporting and promoting in-person and virtual informational events related to the campaign
• Measuring and reporting on the campaign's impact and effectiveness
The Proposer must demonstrate a minimum of three consecutive years of experience in developing and implementing marketing, communications, and/or outreach campaigns of similar scope to the Services described in the RFP. The Proposer must also demonstrate the capacity to deliver marketing and outreach Services in both English and Spanish, including the development of linguistically appropriate content and outreach materials.