Description
Missouri Western State University’s Craig School of Business is seeking a full‑service marketing partner to develop, launch, and manage an integrated enrollment‑driven marketing program. The vendor will create a comprehensive strategy covering digital advertising, social media, email automation, lead nurturing, landing‑page design, and short‑form TV/video commercials, and will manage a marketing‑automation platform for roughly 300 prospective student leads, delivering monthly performance analytics and ongoing optimization. The contract runs six months initially with the possibility of up to three one‑year extensions.
• Develop and execute an integrated marketing strategy (social media, email, paid digital, lead‑nurture).
• Implement and manage a marketing‑automation platform for 300 leads, including email template creation and monthly analytics reporting.
• Produce up to four branded postcards and 15‑/30‑second TV/video commercials, plus landing‑page development.
• Provide a phased budget covering the 6‑month pilot and up to three subsequent fiscal years, and submit references, staff bios, and similar‑project examples.