Major Event Tax Analysis - Feasibility Study

The City of Los Angeles is seeking a consultant to conduct a feasibility study on the implementation of a tax on major events held in the city. The study should analyze the potential revenue and provide recommendations for the tax structure and implementation. The consultant will review and recommend tax assessment and revenue collection structures, address the feasibility and legality of implementation, and estimate projected annual revenue. The findings and recommendations from this study will inform the City Council’s decision-making process regarding the merits of including a major event tax on the ballot. Key aspects of the job include: • Conducting research and analysis to explore the feasibility and revenue potential of the new Major Event tax measure • Reviewing and recommending tax assessment and revenue collection structures • Addressing the feasibility and legality of implementation • Estimating projected annual revenue for years impacted by major events and annual revenue thereafter • Providing practical analysis and implementation specifics to be presented to voters in the upcoming November 3, 2026 ballot or a future regular election.